5 Key Metrics to Track in Social Media Marketing for B2B Companies

Mon, 23 Sep 2024 09:03:24 +0000

Social media is a critical channel that can be used in B2B marketing to reach out to potential clients and create brand familiarity. But what use is it running campaigns without the proper metrics to measure the success of the particular campaigns? It means that you will be clueless as to whether your efforts are bearing fruit or where you need to make adjustments. SMM is not a process of acquiring fans and followers; it is a process of knowing how your posts affect the company’s objectives.